SEO-Friendly Web Design
When it comes to
website designing
, there are few factors you should consider necessary as these factors can make your web designing experience more exciting and profitable. These days, you have heard many terms like; web marketing, internet marketing and
search engine optimization
. Ever thought about what these terms are; and what role they can play in promoting your business online. A combined definition of all these factors can be; a process of promoting your business online by means of organic and paid advertisement campaigns.
What is Search Engine Optimization (SEO):
Search engine optimization is a hot-talk now a days and business owners are investing more in SEO strategies to get top ranking in major search engines; and to get more organic traffic. As search engines bring more than 85% of visitors on the web, so this clears why SEO is attracting many businesses. SEO is a key to bring your website on top search engine result pages (SERPs) to gain more and more internet traffic.
Tips for SEO-Friendly Website Designing:
WEBSITE LAYOUT:
- Always use text based website template rather than graphical templates. You can see many text-based website templates on the web. This is a big help for search engines as all search engines like reading text. So, the more text-friendly your web template would be, the easier it would be for search engines to read your content.
- Keep your web design layout easy for visitors to navigate. Your website navigation, your text and your banners (if any) should be easily recognizable and visitors should not face any difficulty in navigating your website.
WEBSITE IMAGES:
- Use images where they are required. Never impose any image to fit any where without any logic or where not needed.
- Use light weight images rather than using large images. The time of your website loading is also considered by few search engines and visitors would also not wait in case your website is heavy and takes so much time in loading; or if it contains heavy images.
- Optimize your images for betting search engine recognition. You can do it by effectively adding keywords in your image file names. This way your images will become searchable in image search option.
For example, if there is an image you are using in “web designing packages” page, then instead of writing “image.jpeg” or “image1.jpeg”, write a name “web-designing-packages.jpeg”.
- Using ALT IMAGE tag is also good according to search engine point of view. This tag is among one of the most important tags and search engine gives importance to this element as well.
OPTIMIZING TITLE TAG:
- Always optimize your website title tag with your company name and with your services. A website title should be a “sentence”; not broken words. You can use approximately 75-90 characters (not words) in your title tag. Title tag is very important and search engines give high priority to this tag.
WEBSITE CONTENT:
- Always prefer to start writing your content from the very top of your web page. If your website theme is not letting you to do so, then at least, try to write a single line about your services with your keywords on the very top of your web page. See example.
- Content is still the king and it will be (unless Google changes its algorithm). Fresh website content is the favorite part of search engines; especially for Google.
- Use targeted keywords in the first paragraph of your content. It is said that Google read the 200 words of your content with a very good eye.
- Use headings with H1 tag and add your keywords in them. Make sure you don’t stuff keywords in all your headings. Also, don’t misuse this tag by placing illogical headings.
- Try to use keywords in your web pages. This way you can avail more from your on-page optimization strategy. The keyword density can be tracked as your competitors’ are using. Maximum keyword density to be used is 15%.
WEBSITE LINKS & NAVIGATION:
- Use top/horizontal or vertical left navigation for your website. Top/horizontal navigation would be suitable if a website have few links or pages. Vertical left navigation is recommended if a website have numerous pages. Therefore, the navigation can also be finalized as per web layout.
- Use text hyperlinks instead of image hyperlinks. You can make a better use with your text links by adding keywords in them.
- In case you are using image-based hyperlinks, optimize “alt” image tag with relevant text; related to the link.
WEBSITE URL:
- If your website is static, you can use keywords in your website URLs.
For example:
For “website design” page:
http://www.websitename.com/website-design.html or http://www.websitename.com/professional-website-design.html
- If your website is a dynamic site, then it would be great to make SEO-Friendly page URLs.
For example:
Instead of having a page URL: http://www.websitename.com/9285762?_computer-accessories=UTF8&node=541966&pf_rd_m
You can use this URL:
http://www.websitename.com/id/computer-accessories/ or http://www.websitename.com/category/computer-accessories/
It is always good for your website to have SEO-friendly features for better ranking in search engines. The purpose of your website is to be attentively available on the internet for your visitors who are searching services and products you offer. So, the best and easiest way of increasing your chances of getting top ranking in search engines is to make SEO-friendly web design.
Note:
This article is free to be re-published; without any change in links and content.
About the Author
M. Ovais is a professional web designer and offers various web designing & developing services worldwide. He is working as a Web Media Manager at Biz Trendz Technologies and he is also a Manager Multimedia Services in a well-known business group of South Asia. His aim is to offer better and enhanced business solutions with cost-effect services. For more professional web solutions and information, please visit www.biztrendz.com
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